How often do you send an email or leave a voice mail and wonder if it’s been received or if it’s been lost in the vast blackness of the digital universe?
It seems that even with all the communication methods at our disposal, it can be harder than ever to get a response when we reach out to someone.
As an independent publisher, we find ourselves on both sides of that fence. Because we’re a small company, it often requires persistence to get through to distributors, media outlets, agents and other key industry members. So we chip away, making the right contacts and finding the best ways to break down the barriers between us and where we want to be.
On the flip side, we receive inquiries almost daily from ambitious writers who want to submit their work to us or learn more about who we are and what we do. We understand what it takes to reach out; there’s a vulnerability required to share one’s work and put hopes and dreams on the line.
That’s why we make a point of following up with every serious inquiry and letting people know their voices have been heard. It’s not an automated response. An actual human reads and writes all our emails!
It’s gratifying when people compliment us for responding quickly or, in some cases, for responding at all. It’s also a reminder of the power of the personal touch. Our robotic world has conditioned us to expect to be little more than a number, but we know we can do better. And we believe that anyone who makes the effort to reach out to us personally deserves the same consideration.
It takes a little extra time, sure. But no one ever said changing the world would be a quick, easy job!