We know authors have a lot of choices when it comes to sharing their work—everything from hiring an agent and pursuing a large house, to hybrid publishing or self-publishing. Figuring out the best course can be confusing, and information can be difficult to come by.
Reaching out to a relatively small, independent publisher has its own list of advantages. And although what is right for one author might not meet the goals and needs of another, we think there’s a lot to like about working with an indie. Take a look:
1. Marketing and Publicity Support
One way a quality indie or hybrid publisher will distinguish itself is in its ability to market and promote a book. As one self-published author told us, “I thought writing the book would be the hard part. I was wrong.” Indeed, we’ve used the analogy before: Writing a book is like having a baby. Once the baby is born, the real work begins! With books, the biggest obstacles are found in attracting media attention and converting that coverage into sales. Though it’s certainly not impossible for a self-published author to do that, the road is easier when an author walks it with a publisher.
2. Smaller = Nimbler
Independent houses can respond to changes rapidly and follow trends easily. We’re not bound by layers of procedures and policies that dictate what we do and how we do it. KiCam, specifically, is a business founded on family that wants to tell personal stories. So we treat people as—wait for it!—people. Each project is unique, and so is its creator. We respect, treasure and honor that in the way we work with each author and each book.
3. We’re Open to Your Ideas
We know we don’t know everything. And although we bring decades of experience to the table, we choose to work with authors we know can teach us some things, whether it’s about publishing, publicity, marketing or life in general. We’re constantly learning, and we think that’s not only a good thing, but one of the best things about doing what we do.
4. We’re Non-traditional, by Design
Recently an author wrote to us with a submission she said she was sure many publishers wouldn’t consider. It was her memoir, as told in rhymed verse. The work was moving and meaningful, and it was exactly the kind of story we want to bring to life and help readers discover. Books might be black and white, but what connects with people’s hearts is almost never that simple or obvious.
5. We Take Risks
Frankly, once you’ve started a publishing company from scratch, all the risks that come after that pale by comparison! As one of our mentors once said, “If it doesn’t scare the heck out of you, it’s not worth doing.” So here we are.
If you’re an author looking for a home for your work, please visit our submissions page. We love to hear from writers who believe in our mission—to change the world, one great story at a time—and who have inspiring stories of survival and recovery to share.